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ToggleSirca Paints acquired Oikos paints in April 2023 2023, which surfaced in news headlines. Sirca is one of the leading paint brands in the country and is renowned for its expansive distribution channel in the Indian market. This blog highlights the acquisition and the reason why Sirca Paints acquired Oikos Paints.
Sirca Paints Acquired Oikos Paints
Sirca Paints is one of the best paint suppliers in the country, and it has encountered massive obstacles in supply chain management. On 4 April 2023, it signed a deal with Oikos Paints to launch its pre-established distribution and retail channel formulated for the previous paint brand. After being acquired by Sirca in a joint venture, Oikos Paints has been in a merger until now.
Why Sirca Paints acquired Oikos Paints?
The paint brand has a firm grip in the Indian market after being distributed across retail channels for Sirca Paints. it has been successful due to the smart selection of venture partners by Sirca Paints are listed below:-
- Oikos Paints Brand Positioning: It is an Italian Paint that revolutionized the texture wall painting. It has a smooth texture and marble shine that bring up the smooth texture and eco-friendly vibe to room walls. Italian Paints are highly demand in the Indian Market.
- Value for Money Paint: Oikos Paints by Sirca Paints has an Italian finish, and design that has a high-demand market. It has a budget of 110 per sq feet, which is slightly more expensive than normal paint, but good value for money when it comes to quality texture painting.
- Attractive offer: Oikos paints is a luxury easily available in a knock-down price, for people in remote areas which make it an attractive and irresistible offer.
- Sirca Expansive Distribution: The products are produced by promising business ventures like Sirca. Being a texture paint distributor, it has pre-established logistic and retail channels, which helps Sirca Paints exploit economies of scale.
- High demand for Italian Paint: Indian towns have a huge customer base, owing to high demand and less competition. The Italian texture paint is not readily available in the townships, providing easy accessibility which helps to exploit huge profits in the market.
The Oikos Paints was acquired by the Sirca Paints, due to its strong brand positioning and its market relevance. Owing to its Italian texture it is a high demand and serves as an anchor for sale across Sirca paints distribution and retail channels, helping them to provide a budget-friendly production and gain large profits in the Indian market.
Conclusion:
Sirca Paints acquired Oikos Paints for its market relevance and high demand as Italian texture paint in the Indian market. Its smooth texture and beautiful color palette help Sirca to exploit huge profits through its expansive marketing channels.
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FAQ – Oikos Paints by Sirca Paints
Why is Oikos Paints an Attractive Offer?
Oikos Paints is a luxury easily available at a knock-down price, for people in remote areas which makes it an attractive and irresistible offer, as it expands their options within a similar range of budget as the normal paint; moreover provides an appealing paint.
Why is Oikos paints in high demand in the Indian market?
It is an Italian painting that revolutionized the texture of wall painting. It has a smooth texture and marble shine that bring up the smooth texture and eco-friendly vibe to room walls.
How does Sirca contribute to Oikos’s paint sale?
Sirca maintains its provision and rights to manufacture. It creates and supplies Oikos paints across Indian states through its expansive distribution channel.
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