Oikos Paints in april 2023, it was acquired by Sirca Paints surfaced on news headlines. Sirca is one of the leading paint brands in the company. Sirca Paint is renowned for its expansive distribution channel in Indian market. This blog, highlights on the acquisition and reason why Sirca paint acquired Oikos Paint.
Sirca Paints Acquired by Oikos Paint
Sirca Paint is one of the best paint suppliers in the country which has countered massive obstacles in supply chain management. It signed a deal with the Oikos Paint in 4 april, 2023, to launch it pre-established distribution and retail channel formulated for previous paint brand. Oikos Paints after being acquired by Sirca in a joint venture has been in a merger till now.
Why was Oikos Paints Acquired by Sirca Paints ?
The paint brand has firm grip in the Indian market after being distributed across retail channels for Sirca Paints. it has been successful due to smart selection of venture partner by Sirca Paints are listed below:-
- Oikos Paint Brand Positioning: It is an Italian Paint that revolutionized the texture wall painting. It has a smooth texture and marble shine that bring up the smooth texture and eco-friendly vibe to room walls. An Italian Paint is highly demanded in the Indian Market.
- Value for Money Paint: Oikos Paints by Sirca paints has an Italian finish, and design that has a high-demand market. It has the budget of 110 per sq feet, which is slightly more expensive than normal paint, but good value for money when it comes to quality texture painting.
- Attractive offer: Oikos paint is a luxury easily available in the knock-down price, for the people in remote areas which make it a attractive and irresistible offer.
- Sirca Expansive Distribution: The products are produced by promising business ventures like Sirca. Being a texture paint distributor, it has pre-established logistic and retail channels, which helps Sirca Paint exploit economies of scale.
- High demand of Italian Paint: Indian towns have a huge customer base, owing high demand and less competition. The Italian texture paint are not readily available in the townships, providing easy accessibility which help to exploit huge profits in the market.
The Oikos paint was acquired by the Oikos paint, due its strong brand positioning and its market relevance. Owing to its Italian texture it is a high demand serves as an anchor for sale across Sirca paint distribution and retails channels, help them to provide a budget friendly production and gain large profit in Indian market.
Conclusion:
Oikos paints was acquired by Sirca paints for its market relevance and high-demand as Italian texture paint in the Indian market. Its smooth texture and beautiful color palette help Sirca to exploit huge profits through its expansive marketing channels.
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FAQ – Oikos Paints by Sirca Paints
Why Oikos Paint is an Attractive Offer?
Oikos Paint is a luxury easily available in the knock-down price, for the people in remote areas which make it a attractive and irresistible offer, as it expands their options with in the similar range of budget as the normal paint; moreover provide a appealing paint.
Why is Oikos paint is high demand in the Indian market ?
It is an Italian paint that revolutionized the texture wall painting. It has a smooth texture and marble shine that bring up the smooth texture and eco-friendly vibe to room walls.
How does Sirca contribute to Oikos paint sale?
Sirca maintains its provision and rights to manufacture, it creates and supplies the Oikos paint across Indian states through its expansive distribution channel.
