Shalimar Purples Demure AP17-5

Preview on the room scenes below and explore pairing ideas.

Bedroom

Living Room

Kitchen

Shalimar

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Colors shown are for reference; actual paint may look different on your walls based on lighting, surface, and surroundings.

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Purples

AP17-5

Demure

Purples

AP17-5

Demure

The Creative Power of Demure

Demure hues are historically linked to creativity, luxury, and spirituality. Lighter Demure soothe and support creative thought, while darker shades add drama and elegance.

Explore Demure - part of the PURPLES colour family - an excellent choice with Bathrooms, bedrooms, meditation rooms..

Recommended for:

Bathrooms, bedrooms, meditation rooms

Benefits:

Evokes creativity, luxury, and introspection.

Design tips:

Desaturate with neutrals to keep it sophisticated.
Lighter tints are spa‑like and restful.

Best finishes:

Matte in bedrooms
Satin accents

Works well with:

Frequently Asked Questions

About Demure AP17-5

Demure (AP17-5) is a very light, neutral shade from Shalimar, with an LRV of roughly 69. Not too pale, not too heavy. You get visible colour and the room still feels open. With such a neutral base, it works as a backdrop for bolder cushions, art or a darker accent wall.

HEX: #DDD6DF
RGB: 221, 214, 223
LRV (approx.): 69
Tone: very light, neutral